Let’s take Facebook as an example. Not only has Facebook moved to the number two spot of the “most visited” list, but it has also moved to number one in the “time spent on site” list, with the average user spending over six hours per month on the site (as of August 2012)!2 So what does this mean for a ministry’s digital strategy? If you want to get your content in front of your audience, you must go where they are. Just as Christ went out of his way to find people in need and built relationships